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Top 4 Video
Real Estate and Mortgage Marketing Steps for Professionals

Our Awesome Speaker(s) 🎤

Austin Armstrong

Vertical Video Expert

Syllaby CEO

Date🗓️

This webinar was aired on Thursday,

September 19, 2024

Time ⌛️

Thank you for your interest. The webinar is now complete, and the recording is available for you to access. WATCH HERE

In today’s competitive real estate and mortgage market, video marketing has become a powerful tool to attract buyers and clients. With platforms like TikTok and YouTube offering massive exposure, creating video content is essential to capturing leads and converting them into customers. In this article, Austin Armstrong explores how to utilize video marketing strategies, specifically tailored for the real estate and mortgage industry, and how AI tools like Syllaby can streamline the process.

Why Video Marketing is Critical for Real Estate and Mortgage Industries

As the digital landscape continues to evolve, video content has proven to be one of the most engaging forms of communication. Whether you’re a real estate agent, mortgage broker, or just someone looking to grow your online presence, utilizing video effectively can set you apart from your competitors. People love watching house tours, property walkthroughs, and learning about mortgage options through video because it offers a more personalized and engaging experience.

However, creating videos consistently and optimizing them for lead generation can be overwhelming without the right strategies. This article breaks down how real estate and mortgage professionals can harness the power of video marketing and what tools are available to streamline the process. Let’s dive into some highly effective video strategies that can take your business to the next level.

Real estate and mortgage

Step 1: Create Engaging House Tour Videos

Why House Tours Are Essential:
House tour videos are dominating platforms like TikTok, Instagram, and YouTube right now. They give potential buyers a detailed and immersive look into a property without needing to be there in person. Plus, these videos attract a huge number of views—some even going viral with millions of hits.

How to Make It Work for You:
You don’t need fancy equipment. A simple phone with good quality video and some steady camera work is enough. Begin with an attention-grabbing shot, like the exterior curb appeal of the house, to immediately hook viewers. Walk them through the main areas of the home, and be sure to highlight any unique features. Videos like this can easily be created using AI tools like Syllaby, which allows you to make faceless videos, saving you time and effort while keeping the quality high.

Pro Tip:
Include your contact information or a call-to-action directly in the video or in the bio to convert viewers into leads. Many agents forget this key element, but adding something as simple as “Contact me for more details” can drastically improve your conversion rate.

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Step 2: Capture Leads Through Engaging Content

Creating videos is only part of the equation. The ultimate goal is to turn those views into actual leads. By using a blend of educational content and clear calls to action, you can nurture trust with your audience and prompt them to take the next step.

Examples of Lead Generation Tactics:

  1. Lead Forms in Bio: Include a link in your video description or bio that leads viewers to a simple form. This can be as straightforward as asking for their name, email, and the type of property they’re interested in.
  2. Educational Content: Real estate agents and mortgage brokers can offer valuable insights like “Top 10 Tips for First-Time Home Buyers” or “How to Get a Mortgage with Low Credit.” By providing answers to common questions, you position yourself as an expert and encourage engagement.
  3. Multiple Contact Methods: Not everyone wants to pick up the phone and call. Some people prefer email, while others may want to chat through a messaging app. Make it easy by offering multiple ways for potential clients to get in touch.

Step 3: Make Content Creation Easier with AI Tools

How Syllaby Can Help You Build Your Video Strategy:
Creating consistent, high-quality content takes time, but with AI tools like Syllaby, the process becomes more streamlined. Whether you’re making a 30-second TikTok video or a long-form YouTube video, Syllaby allows you to generate scripts, videos, and even schedule your content across multiple platforms. You can even create house tour videos without ever stepping foot in the house—Syllaby’s AI pulls data and images from real estate listings to create dynamic, faceless videos.

Key Benefits of Using Syllaby:

  1. Speed and Efficiency: What would normally take hours to produce can now be done in minutes. You can generate a faceless video for a property listing, write a script, and upload images—all within a short time frame.
  2. Customizable Scripts: Whether you’re explaining how to apply for a VA loan or showcasing a million-dollar property, Syllaby generates customizable scripts that are tailored to your niche.
  3. Scheduling and Publishing: Once your videos are ready, you can schedule and post them across your social media channels directly through Syllaby, making it easier to maintain consistency in your content marketing strategy.


Example of Syllaby in Action:
Austin showcased how he used Syllaby to create a complete faceless house tour video in less than five minutes, using images from a local real estate listing. The AI-generated the entire script and video, offering a polished, professional-looking tour that required minimal effort.

Step 4: Utilize Educational Content to Build Trust

Educational videos offer a fantastic way to stay top-of-mind with potential clients. Even if you don’t have new listings to showcase regularly, you can still create valuable content by answering commonly asked questions in your industry.

Examples of Educational Content for Real Estate & Mortgage:

  • For Real Estate Agents: “What to Look for When Buying a Home,” “Understanding the Closing Process,” or “How to Stage Your Home for a Quick Sale.”
  • For Mortgage Brokers: “How to Qualify for a Mortgage with Bad Credit,” “Explaining VA Loans,” or “2024 Home Loan Programs Explained.”

 

This type of content builds authority and trust, ensuring that when someone is ready to buy or sell, they think of you first. Syllaby’s discovery feature even allows you to find trending topics and keywords, so you can make sure your content resonates with what people are already searching for.

Real Estate and Mortgage

Final Thoughts 📜

The real estate and mortgage industries are competitive, but by implementing a solid video marketing strategy, you can stand out and grow your client base. Whether you’re creating house tour videos, educational content, or simply answering questions people are already asking online, consistency is key.

Tools like Syllaby make it easier to stay on top of your content creation, helping you generate, schedule, and publish videos across platforms, all while saving time. The power of video is undeniable—get started today and see how it can transform your real estate or mortgage business.

Ready to transform your content creation process and achieve similar success? Discover how Syllaby can help you create compelling, professional-quality videos effortlessly.

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