You’re a dentist looking to shine on social media? You’re in the right place. This article will show you how to start a social media channel and bring actual patients to your dental seat.
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So, let’s get into it.
Here are five essential tips you can’t afford to overlook. If you’re a dentist trying to grow your following and convert those followers into actual patients, pay attention. Here are the five most important things: embrace video content, engage with your audience, showcase your work, leverage the right hashtags and keywords, and maintain consistency. Now, let’s delve deeper into each of these strategies.
On social media, prioritize short, engaging videos that you know will really resonate with your audience. Videos are king. Save photos for special events or for your Instagram or TikTok 24-hour stories. Be creative in developing your feed. When it comes to dentistry, your audience wants to learn something from you. They want you to tell them how to brush, when to floss, and why they need to take care of their teeth. Make a series of short videos demonstrating proper brushing and flossing. Offer practical tips on oral hygiene. Let your audience know how mouth rinse works. Really let your personality shine in your videos.
Host a weekly "Ask Dr Dentist" Q&A session where followers can ask specific teeth-related or oral health questions. Respond to specific questions with a live video or dedicated post in order to build a true connection with your audience. Also, don’t forget to answer their questions below your videos and in your DMs. Also, organize weekly events where you can talk about topics your audience is interested in, like veneers or adult braces.
Before-and-after posts are vital for doctors, dentists, and any other field where transformation is part of the job. Make them around 25% of your overall content. Make sure to always showcase happy and satisfied patients - especially patient's who have had their smile transformed with cosmetic dentistry at your practice. Include a brief description of the procedure and highlight how it’s improved your patient's life. These types of posts are what really grow followings and build trust.
Discover local patients with targeted SEO—it's crucial for your business. While patients may occasionally travel from afar to see you, the majority will be local. Always keep that in the back of your mind. While it may be encouraging to see that you’re growing in cities outside of your own, make sure you're also paying attention to your own city. Prioritize local SEO by using targeted city-specific hashtags like #DentistNewYorkCity #VeneersLongIsland or #AnaheimSmiles. Hashtags are all about discoverability. Make sure you also use location-specific keywords on your bio. When you focus on this strategy it ensures that you’re actually going to find people who need dental services in your area.
Post daily to establish and uphold trust with your audience. Consistency is key. Avoid being the professional who posts once and disappears for two months. This hinders progress, making your posts less valuable and some may even say, not worth your time at all. Provide followers with a look into your real life and practice through behind-the-scenes videos. Make it a weekly occurrence - something your audience can look forward to. Infuse humor into your captions and comments. Make sure your real personality is coming through in your posts - and make sure you’re doing it like clockwork.
Build meaningful relationships on social media by always responding to comments, direct messages, and inquiries in a timely manner. Host community engagement sessions like Q&A time, quizzes, giveaways and/or live chats.
Introduce exclusive promotions or discounts for your social media followers. Encourage them to mention these promotions when they schedule an appointment with you.
Always include clear and compelling calls-to-action in your posts, videos, and on your bio. Direct followers to schedule appointments, visit your website, or contact your office for consultations. There should be a clear CTA on every piece of content you put out.
Always enhance your posts with local SEO and hashtags. While you may attract a global audience, make sure that your content appeals to those who can actually visit your office.
Reinforce the excellence of the services you offer by featuring positive reviews and testimonials from satisfied patients on your website and social media. Encourage patients to share their experiences with you. Ask them to participate in Before & After videos and posts. Always ask for feedback.
Reassure your audience that you're open for business. Use your CTA and maintain a consistent brand image across all social media platforms. Use recognizable visuals, logos, and messaging online. Keep your contact information easily accessible, letting your audience know you're ready for their call.
Always have fresh content ideas! It’s vital for building a following on social media. Running out of ideas means losing the lead you have over your competitors, especially in the competitive field of healthcare. Dentists, don’t risk losing your #1 spot. How? Use Syllaby – the platform designed to help content creators with everything they need from soup to nuts.
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Enhance Your Content Strategy: Syllaby allows you to seamlessly conduct industry research. With it, you’ll stay ahead of the competition and maintain a leading position in your niche.
Dazzle with Digital Twin: Stand out with the Digital Twin feature, which allows users to create AI avatar videos in one click. This feature is ideal for those who prefer not to appear on camera or don’t have enough time to film and edit.
Edit Video: Syllaby has a video editing feature that allows you to seamlessly edit your content directly on the platform.
Post Directly: Generate your content and then post directly to your social media platforms.
Reach a Global Audience: Take your message worldwide. Syllaby supports content creation in multiple languages. New language capabilities are rolling out all the time.
Stay Ahead with Continuous Innovation: Syllaby keeps you at the forefront with regular updates and new features.
