1. Get Out of Your Comfort Zone

One of the most critical factors in becoming a successful influencer is stepping outside your comfort zone. Post content even when you feel unsure or insecure about it. Some of Nicole’s most successful videos were created on a whim—videos she thought wouldn’t perform well ended up going viral. Authenticity often resonates with audiences more than polished, over-produced content.

2. Post Consistently

Nicole emphasizes the importance of consistency. She posts two to three times a day on her social media platforms, ensuring that her audience remains engaged. While there isn’t a magic number for posting, more content creates more opportunities for exposure. Even on days when she doesn’t feel like posting, she makes sure to share something to stay connected with her audience.

3. Don’t Overthink or Overanalyze

Perfectionism can be a significant barrier to growth. Often, creators get caught up in making everything perfect, which can delay content production. Nicole advises against this. It’s better to post something authentic and real rather than waiting for the “perfect” video.

4. Choose a Niche

Focusing on a specific niche helps build a dedicated audience and a strong social media presence. While it’s fine to discuss multiple topics, having a central theme that ties your content together allows followers to know what to expect. For Nicole, her focus on addiction recovery and mental health was pivotal in attracting a like-minded community.

5. Use Engaging Hooks

One of the most effective ways to grab attention is by starting videos with engaging hooks. The first few seconds of a video are crucial for capturing viewers’ attention. Nicole uses powerful hooks that provoke thought or stir emotion, encouraging her audience to engage with the content.

6. Differentiate Yourself

In a crowded social media space, it’s essential to stand out. Nicole found her uniqueness by focusing on her personal story and sharing her journey in a way that resonated with others in her niche. It’s important to highlight what makes you different from others in the space.

7. Collaborate and Network

Nicole credits much of her success to collaborating with other influencers in her niche. By working with others, she could cross-pollinate audiences and expand her reach. Building relationships with others in your niche can lead to valuable collaborations and mutual growth.

8. Research and Study Competitors

Studying competitors can provide valuable insights and inspiration. Nicole watches content from other creators in the addiction recovery space to see what works for them. This allows her to refine her content strategy and stay relevant.

9. Plan Ahead and Stay Organized

Planning and scheduling content is essential for maintaining consistency. Tools like Syllaby and other AI-powered platforms can help creators stay organized by allowing them to schedule posts in advance.

10. Build Community Connections

Building a community goes beyond just posting content. Engaging with your audience through live streams, webinars, and Q&A sessions fosters a deeper connection. Nicole has found that live streaming, in particular, has helped her establish a strong sense of community with her followers.