If you’re struggling to write about yourself, you’re not alone. Nobody likes writing their own personal bio. Nobody. It’s hard to talk about yourself, especially when it comes to singing your own praise. And that’s exactly what a bio is supposed to do – highlight all of your best points.
Your bio is crucial to master. We find these bios on Linkedin, Instagram, Twitter, TikTok, Meta, and even on your own website. Each of these sources are different when it comes to the character length you’re allowed. For example, TikTok bios need to be brief, while a website bio can be as long as you’d like.
Whatever the size of your bio, it needs to be effective. Your bio is the quickest way for someone important to learn about you, whether it’s a company you’re interviewing with, a colleague, or a potential business lead.
In this article, we’ll explore the power of bios and how you can use them to rally support for your cause, showcase your product, or draw people to your company. We’ll provide real-life examples of bios that excel in achieving these goals, spanning across platforms like Instagram, YouTube, Linktree, and personal websites. By showcasing a variety of examples, we’ll demonstrate just how effective these bios are, no matter where they’re found.
What Should Be Included in a Bio?
- Pertinent information about you
- Highlights of your achievements
- Your special qualities
- Only the best, most important, and most unique aspects of yourself and what you offer
- Avoid wasting space by overexplaining yourself
Personal Bio vs Resume: What’s the Difference?
A resume and personal bio serve different purposes.
Resume
A resume lists all your professional roles, education, scholarships, and awards in a comprehensive way that spans several years. A resume is like a tally of everything you’ve done.
Personal Bio
On the other hand, a bio is a highlight reel of your top, best, and most unique attributes. Unlike a resume, it doesn’t have to focus solely on professional achievements. With a personal bio, you showcase what makes you uniquely you. Here are some things you can include:
- The things you’re interested in beyond work
- Your background
- Your goals
- Your achievements
- Your motivations
- Your passions
- Your values
How Do You Write a Personal Bio?
To start, determine what platform you’re writing for. That’s because different platforms have different character limits, as we discussed a little bit above. For instance, Twitter has a limited character count. On the other hand, when you’re writing for your personal website, you have more space.
Next, craft your “master” bio, which will include snippets from all your platform bios. This is crucial for maintaining coherence across all of your content and simplifying your ideas. After that, make your bios for all of the social media platforms, based on your “master” bio.
What Do You Include in Your Website Bio?
- Your Name: Whether it’s your brand name or your personal name, help your audience identify who you are.
- Your Title: Insert your title or position so that people know this bit about you right away. This is especially important if you’re writing a bio for a networking platform like LinkedIn.
- What You Do: What you do may be different from your title.
- What You’re About: This is getting to the heart of your niche and what your goals are.
- Where You Fit In: What is your niche and how can you help your audience understand how you fit in?
- Accomplishments: What are your accomplishments? These are the things that you want to be known for?
- Your Personal Story: Share your story and personality.
Personal Biographies: Real Examples
Now let’s take a look at some real examples of personal biographies that have done a great job at conveying their point.
Jim Brillon
Meet James. Your New Therapist & Friend (jimbrillon.com)
Why is this an Effective Personal Bio?
They say your bio should make people want to get to know you, and that’s exactly what Jim Brillon’s bio accomplishes. In it, Brillon mentions his experience and expertise, while at the same time coming across as approachable and ready to help. Unlike shorter bios found on platforms like YouTube and Twitter, this is a website bio, so it’s longer. For that reason, sometimes website bios can be long-winded and unfocused, but not this one. Brillon excels at breaking the text into small, focused sections. His one-liners, like ‘healing is integration,’ paint the picture of a compassionate professional.
How Can You Replicate It?
Replicate this bio by being uniquely you. Let your inner compassion come to the surface and remember why you work in your field. This is a great template to follow for those in the healthcare, mental healthcare, and addiction fields.
Austin Armstrong
Austin Armstrong Socialty Pro – YouTube
Why is this an Effective Personal Bio?
This YouTube bio is compelling as it effectively encourages viewers to subscribe, which is the primary goal of a YouTube bio. Despite the character limit, Austin Armstrong adeptly conveys his message and entices his audience to follow him and, in the end, to “schedule a free marketing consultation.” The call-to-action is another key component of Armstrong’s bio.
How Can You Replicate It?
To replicate this approach, create a bio that captivates your audience by sharing a personal or professional insight. Emphasize why you’re a valuable figure in your field, echoing Armstrong’s sentiment of “this stuff changed my life.” Additionally, incorporate a compelling call to action to encourage viewers to subscribe and stay engaged with your content.
Crown Gold Exchange
Crown Gold Exchange l Sloane’s Testimonial and Experience (youtube.com)
Why is this an Effective Personal Bio?
This isn’t a personal bio (it’s a business bio) but it’s effective none-the-less. If you’re trying to de-personalize your bio by talking exclusively from the point of view of your business, Crown Gold Exchange has the type of bio you want to duplicate. It offers a little bit of information about the business, who they are, how you can interact with them and then it gives the audience links to absolutely every way to find them.
How Can You Replicate It?
If you have a business where the focus isn’t on you, this is the type of bio you need to emulate. Tell your audience a little bit about what you do, where you’re located, why they should visit you, and then link to every place they can find you.
Dr B Addiction Recovery
(131) Dr. B Addiction Recovery – YouTube
Why is This an Effective Personal Bio?
This bio is effective for several reasons. Firstly, Dr. B uses a calm and straightforward tone. It feels like he’s having a friendly conversation rather than just iterating his professional credentials. He effectively communicates his expertise and accomplishments and also provides his audience with a clear call-to-action.
How Can You Replicate It?
Anyone, regardless of their field, can replicate this bio with a direct and conversational tone. Dr. B’s genuine personality shines through in his bio. He seems authentic and approachable because he is. Embrace authenticity and let your true self come through in your bio, just like Dr. B does. Additionally, don’t forget to include your contact information after the call to action, just as Dr. B does, because it will get you further engagement.
Nicole Ploudre
discovering_nicole – Link in Bio & Creator Tools | Beacons
Why is this an Effective Personal Bio?
When it comes to LinkTree-type bios, brevity is crucial. Nicole Ploudre’s bio is a brilliant example because it simply gives her audience a phone number. She encourages those in need to reach out directly. This minimalistic is effective and efficient. Plus, it makes Ploudre look more accessible.
How Can You Replicate It?
If you’re in a field where reaching out is essential, consider replicating this technique by including a phone number for your audience to call. If you do it right, you’ll be rewarded with engagement and connection.
Jeffree Star
Jeffree Star (@jeffreestar) • Instagram photos and videos
Why Is This Personal Bio Effective?
This bio is effective because it’s concise and direct. It includes links to Star’s other ventures, such as yak ranching in Wyoming, and allows the audience to easily purchase his “magic candy liquid blush” with just one click.
How Can You Replicate It?
You can replicate this bio by incorporating emojis that convey your personality and sales-related activities. Additionally, providing a direct link to your product or service is a great technique, especially for professionals that sell items online.
I’m Stevie Sells
Stevie Sells (@imsteviesells) • Instagram photos and videos
Why is This an Effective Personal Bio?
This bio is effective because it strikes a balance between being straightforward and being humorous. Stevie humorously refers to himself as the “dude that’s never had a real job,” which emphasizes his entrepreneurial spirit. It begs you to ask the question, “why has he never had a job?” The answer is that he has owned his own businesses since childhood. The bio also highlights his other business ventures, gives a call-to-action, and provides contact information.
How Can You Replicate It?
If you’re an entrepreneur, consider adopting a similar approach for your bio. Add some humor to make it engaging and use emojis to convey your message effectively in a way that breaks up all of the words with something colorful. Ensure that your audience knows how to contact you and what services or products you offer outside of social media.
Are You Trying to “Get Found” On Social Media?
Whether you’re an entrepreneur, cookbook author, or karate instructor, focusing on social media is crucial to attracting more sales and clients in today’s world.
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