What is Creative Copywriting?
Creative copywriting is innovative and creative. Audiences love it. Why? Humans value creativity.
You as a copywriter should understand that sentiment. Use the power of creativity to create copy that truly resonates with your audience.
But how do you write creative copy?
Well, you’ll need to start thinking differently – and writing differently, too. Be strategic and imaginative with your writing. Your goal shouldn’t only be to persuade, but instead, think deeper. You want to develop an emotional response within your audience. You want your audience to see your brand differently after they read your copy.
All that said, you should also:
- Maintain balance (don’t be so creative that your message gets lost in the creativity)
- Be relevant (make sure your message is timely and relevant to today)
- Address your audience’s pain points (solve their problem)
- Deliver a clear, compelling call to action (that’s the most important part, but we’ll discuss that more below)
Are you ready to master creative copywriting? Keep reading for a crash course in using creativity to sell.
How Can You Identify Creative Copy?
Creative copy is different from basic copy in three specific ways. Here they are:
- Emotional Appeal: The point of creative copy is to evoke emotion and create connection within a very short period of time. Why? Emotion leads to stronger engagement and a better overall response from the audience. In other words, the audience is more likely to fulfill your call to action if you’ve emotionally appealed to them successfully. Creative copy does this in ways that basic copy does not.
- Originality: Creative copy is inherently creative and original. It stands out from basic copy because it uses unique ideas that are unlike anything else out there. The goal is to be distinctive and memorable because you want the audience to remember you and what you’re about.
- Flexibility: Unlike basic copy, creative copy doesn’t adhere to an established format. Instead, it encourages flexibility and experimentation. Creative copywriters look at things differently. One benefit of flexibility is that it allows you to appeal to the emotions of the end user much more successfully.
Creative SEO Copywriting
However, having the most creative copy on the planet isn’t required to be an effective copywriter when it comes to online discovery.
Good SEO copywriting is about creativity combined with Search Engine Optimized results.
Ideally, SEO copywriting needs to cater to both readers (your audience) and search engines. It’s a very delicate balance that needs to be struck. While it’s not the simplest task, it’s certainly achievable for a copywriter who knows what they’re doing.
Do you know what you’re doing? Keep reading!
10 Tips for Creative Copywriting
- Research Your Campaign
If you want to master creative copywriting, you need to know the campaign, company, product, or service you’re working with inside and out. You need to answer the following questions.
- What product are you selling?
- Who is your target audience?
- What problem are you solving?
- What is your unique value proposition?
- What is the emotional appeal of your product or service?
- What are the features and benefits of using your product?
- Grab ‘Em with a Top-Notch Headline
Never underestimate how important a headline is. The headline is your audience’s first impression of you. But that’s not all. Your headline is also important for SEO. Write a headline that’s creative, arresting, captivating, and unique. Here are some more tips for crafting a top-notch headline
- Use a combination of numbers and words
- Ask a question
- Make it urgent
- Don’t make it clickbait-y
- Make a good first impression
- Be Specific
When you’re trying to sell someone something, whether a product, an idea, or a service, you want to come across as confident and sure as possible. One way to do this effectively, is to be super specific.
Here are a few examples for how to work specificity into your content.
Specify Time
- “Lose 10 pounds in 30 days” vs. “Lose weight quickly”
- “Get exclusive gardening content delivered to your inbox every Thursday at 8 PM” vs. “Unlock exclusive content weekly”
- “Teach your toddler to read in 90 days” vs. “Teach your child under 10 to read”
Specify Your Goal:
- “Learn to cook French cuisine like a chef with our 4-week gardening course” vs. “Learn to cook the French way”
- “Focus better with our 7-day mindfulness challenge” vs. “Try our mindfulness program”
- “Level-up your social media content today with this FREE Syllaby Trial” vs. “Try Syllaby for FREE”
- Tell a Story
Good content tells a story. Good copywriting tells a story that moves you towards a goal. The question is, what story should you be telling? Work with your client to figure out what stories they have that are worth telling. Who are they? What do they do? How were they founded? Look for their uniqueness and tell a story about them.
Do you have a brand story in mind? What’s the most creative way to tell it?
- Harness the Power of Emotion.
Emotion is a powerful tool. Use it effectively if you want to be an effective storyteller and an effective copywriter.
But how? Well, here’s a hint. Have you ever heard of the PAS (Problem-Agitate-Solution) Framework? It’s a copywriting method that, if used correctly, delivers out-of-the-park results. But the thing is, in order to understand the framework, you need to understand your audience. It’s not just about solving a problem; it’s about your audience actually having the problem you’re trying to address. You need to understand what the problem is and how your company, client, brand, product, or service solves that problem.
To use PAS, ask yourself a question like, “Why does lipstick come off every time you drink something?” Asking yourself that question can help you understand the problem and understand why a product like long-lasting lipstick is needed.
- Address Audience Questions
Improve your client’s website by addressing common questions in your copy. Audiences naturally have questions, and failing to address them might deter your audience from making a purchase. On the other hand, providing answers makes you look reliable.
Where can you address these questions on your website?
- Create an FAQ page
- Clearly outline pricing
- Offer a free trial
- Communicate any important limitations you have
- Highlight additional benefits and features for your audience
- Step Up Your CTA Game
What’s the most crucial part of your copy? Yes, the headline matters. Yes, the first paragraph matters. Yes, you need to captivate your reader and draw them in. But don’t overlook the importance of a strong CTA (Call to Action).
It’s the final message you give them, so make it count. In fact, the entire ultimate goal of your copy is to have your audience follow through with your call to action. In other words, the goal is to get your audience to do what you want them to do.
Your CTA should offer a solution to their problem. Let’s explore some effective CTAs:
- “Start your FREE TRIAL now”
- “Try RISK FREE today”
- “Don’t miss out, join our FREE community today”
- “Join NOW to unlock benefits”
- “Get $25 off”
- “Book your consultation now”
- “Book your appointment now”
- “Start earning now”
- “Click here for your FREE guide”
- “Claim your spot NOW”
Ready to Elevate Your Social Media Presence?
You’ve just read all about creative copywriting and how you can use it to connect with your audience.
But what good is creative copy without a solid social media plan? It’s no good at all!
Whether you’re a copywriter or a content creator, mastering social media is essential.
Why?
Great content deserves visibility. Great content deserves an audience.
If you continue to write out-of-the-park copy, but nobody sees it, what is the point? Bottom line is: you need eyes on your content.
With Syllaby, your content gets the boost it needs to reach the right audience and be used effectively.
Why Use Syllaby?
Syllaby is a powerhouse platform that streamlines and enhances the content creation process. It’s great for copywriters, campaigners, content creators, and anyone else that’s looking to take their content up a notch. With first-of-its-kind features and a user-friendly interface, Syllaby is the best solution for crafting captivating content.
So, why is Syllaby an indispensable tool for content creators worldwide?
- AI-Powered Content Generation: Syllaby leverages advanced AI technology to bring users AI-generated scripts that truly resonate with audiences, across all social media platforms.
- Efficient Workflow Management: Get organized with Syllaby. Syllaby helps you manage your content. There are spaces for managing your content schedule, organizing your ideas, and scheduling future content.
- Research Your Industry: With Syllaby, users can do topical industry research in real-time. This helps users to understand what their audience is searching for and what their competitors are doing.
- Post to Social Media from the Platform.
- Edit Your Content on the Platform.
- Continuous Innovation and Updates: Syllaby is a pioneer of content creation technology. It is the first and only all-in-one platform that assists users with everything it takes to go viral on social media. Plus, Syllaby has regular updates and feature enhancements that help users stay ahead of evolving trends.
What are you waiting for? Try Syllaby today and level-up your content in every way possible.
Wait…are you still skeptical? Experience it firsthand with our FREE TRIAL.
Syllaby is the key to attracting attention to your social media channels because, let’s face it, outstanding writing is nothing without an audience to appreciate it!
