Press Release 101: Craft a Standout Release & Capture the Attention of Journalists, Bloggers, and Influencers

Why Do I Need a Press Release? 

You might be wondering, “Why do I really need a press release?” Especially because social media rules the roost now and press releases seem like a thing of the past. Let’s talk about why press releases, also called media advisories, are important now. 

Although press releases were more pivotal in the past, they are still very relevant and actually even crucial when it comes to today’s news media.

So, how important is a press release?

Press releases are the most effective tools for attracting attention to your event. They not only capture the interest of journalists but also:

• Attract influencers, bloggers, and others with large followings
• Help you establish contacts in the media
• Improve your visibility on search engines
• Build credibility for your brand
• Spread your message effectively
• Raise awareness about your latest news.

While press releases have traditionally been a way to capture media attention, today’s press releases are far from traditional. First, they’ve evolved significantly, now featuring video, infographics, and other other dynamic elements. 

Another thing that’s changed is the method for delivering information to journalists has also evolved, with new ways to send out the releases. We have several methods, from emailing to newswire to the actual website. 

Press Release Tips 

Here are two hot tips for you to create the best and most effective press release

#1 Stick to Basics

Avoid getting overly creative with your media advisory. Journalists are more likely to pick it up if it’s clear and straightforward. Stick to the tried-and-true format that public relations professionals have used for decades. Consistency is key.

#2 Include Essential Elements

The key elements to include in a press release are:

• Your contact information
• The location (state, county, or city) of the announcement
• Who, When, What, Where, and Why details about your event
• A brief company biography

Structure of a Press Release 

The structure you follow when creating a press release is incredibly important. Let’s go over some of these elements: 

1. Headline: Create a title that is both effective and informative. Catchiness isn’t important, though it can earn you brownie points in some instances. 
2. Introduction: A short 2 sentence summary of what the press release is about
3. Body: 3 to 4 paragraphs expanding on the main points
4. Quotes: Include 1 to 3 quotes from relevant people summarizing key aspects or highlighting important side points
5. Company Description: Briefly describe the company in one paragraph
6. Contact Information: Provide contact details for press inquiries

Answer the 5 Ws

Answer the 5 Ws or the 5 Questions in the press release. This is ideally done within the first two sentences. If you are inviting press to an event, the 5 Ws are your entire press release. You can even just write out the words: Who, What, When, Where, Why. 

What are the 5 Questions?

1. Who is involved in the news story? Who are the key players
2. What is the press release about? What announcement are you making?
3. When did the story happen or when will it happen? What time and what date? 
4. Where did the story take place? This is important for the “where stamp” on the first line and also for media advisories regarding upcoming events.
5. Why should people be interested in the story? What is newsworthy about this event release? 

5 Question-Style Media Advisory Example 

TITLE: Syllaby to Unveil Digital Twin Feature with Virtual Launch Party 

WHAT: In celebration of the unveiling of the Digital Twin Feature, a cutting-edge AI program that allows you to select your own virtual Avatar, Syllaby will host a Virtual Launch Party where you will meet the Avatars and get to know the Syllaby team. 

WHEN: May 03, 2023

WHERE: At the Link 

WHO: The Syllaby team, including founder Austin Armstrong. 

WHY: Be a part of this unique event that will usher in a new age of AI Avatar usage on social media. 

Real Press Release Examples 

Syllaby 

Meet Syllaby’s AI Video Script Generator

This is an example of an announcement that serves a different purpose. This one is directed at subscribers and other non-media parties. This announcement pulls readers in talking about all of the features available. 

Why it works: When you read this announcement you understand that Syllaby is a brand new platform that has completely revolutionized the way AI is and can be used for applications in the social media sector. 

Source: Syllaby.AI

Hilton 

There are many great things Hilton is doing when it comes to public relations, but perhaps the best is “Stories from Hilton” where they share all their news and press releases. This platform presents Hilton’s updates in a blog-like format, making it easy for fans and customers to stay informed about the latest news and happenings related to Hilton. Stories From Hilton | Hilton Press Center and Newsroom

Why it works: Sharing press releases in a “blog” format is a great idea. In this article, Sneak a Peek at Embassy Suites by Hilton’s 40th Anniversary Beverages Set to Launch May 1 | Stories From Hilton, the audience feels as though they’re getting an inside look at the latest developments and offerings directly from Hilton. This approach adds a personal touch and makes the news more accessible and engaging to readers.

Source: Stories From Hilton 

Christian Dior 

HelpfulCrowd announces the launch of its latest integration for e-commerce users. Christian Dior’s Press Releases showcase all of their latest styles and offerings in an easy and effortless way. One example of this is in the press release announcing their newest weekender. The Weekender bag adorned with Dior Gravity leather – News & Défilés | DIOR

Why it works: When people are searching for new fashion, they want a straightforward approach without unnecessary fluff. Christian Dior excels at cutting through the noise and letting the brand speak for itself. This press release gets straight to the point and serves as an excellent model for how brands should introduce new products. However, this approach is most effective for established fashion brands. Newer brands require a bolder strategy to make impactful announcements.

Source: Christian Dior 

Goli Nutrition

In this example, Goli is announcing a new matcha-flavored product. Goli® Nutrition Introduces New Matcha Mind Cognitive Gummies Launched Nationwide at Target (prnewswire.com)

Why it works: This press release is excellent because it accomplishes everything a good press release should. Even if you’re unfamiliar with the brand, you understand what they’re offering from the headline. Here’s why the headline works specifically:

• The brand is Goli Nutrition.
• They’re introducing a new product called Matcha Mind Cognitive Gummies.
• The new product is launching in Target stores across the United States.

Source: PRNewswire

Spotify 

This example from Spotify has eye-catching graphics but it still has the traditional structure of a press release.Tate McRae Brought Down the House at a Summer Breakouts Playlist Bash — Spotify

Why it works: 

This press release was executed in true Spotify style by embedding a playlist within the content. What could be more Spotify than including music in a press release? This interactive approach not only engages journalists and readers but also adds a unique and captivating element to the information. Additionally, the edgy and colorful photography complements the overall vibe.

Source: Spotify

Looking to make a splash on social media? Do it with Syllaby!

Press releases are an effective way to get out your information and connect with your audience, especially when it comes to promoting events. However, when it comes to making meaningful connections, social media is where you really need to focus.

But how do you break into social media?

Social media is more than just posting videos; it’s about leveraging the right keywords, trends, and information. Understanding your competitors’ strategies and finding ways to enhance them is key to outperforming the competition. 

Syllaby excels at all of this.

Content creators worldwide have been trusting it since its inception in order to get the results they need. 

So, what sets Syllaby apart from other content creation platforms? 

First of all, Syllaby is the first and only platform that gives users everything they need to make it on social media. Save thousands of dollars and countless hours by avoiding expensive agency fees with Syllaby!

What does Syllaby offer? 

• AI-Powered Content Generation: Syllaby uses cutting-edge AI technology to deliver AI-generated scripts that truly resonate with audiences on all social media platforms.
• Efficient Workflow Management: With Syllaby you’ll stay organized, manage your content, schedule your content and brainstorm your ideas all in one place.
• Real-Time Industry Research: Conduct topical industry research instantly with Syllaby. This is great if you want to understand what your audience is looking for (in real time.)
• Direct Social Media Posting and Content Editing: Post directly to social media and edit your content all within the Syllaby platform.
• Continuous Innovation and Updates: Syllaby leads the way in content creation technology. It’s the first all-in-one platform dedicated to helping users go viral on social media. Enjoy regular updates and feature enhancements to keep up with evolving trends.

Ready to level up your content? Try Syllaby today! If you’re still skeptical, not to worry, experience it firsthand with our FREE TRIAL.